With this rebrand, Boomerang began producing and broadcasting original series (such as Wabbit: A Looney Tunes Production, Bunnicula, and Be Cool, Scooby-Doo!) and shifted to reruns of current Cartoon Network shows, while downplaying its archival programming to focus only on popular franchises (namely, Looney Tunes, Scooby-Doo, and Tom and Jerry). Starting in 2014, Boomerang became an ad-supported network, followed by a complete rebranding in 2015 note though it re-launched internationally the year prior into a family-oriented animation network aimed at parents, younger children and girls (as opposed to its older-skewing, boy-slanted parent channel). While some cried foul, others noted that Time Marches On, with several of the "new" additions being over a decade old by that point. Like its corporate sibling, Turner Classic Movies, Boomerang didn't run any outside advertising, with its commercial breaks consisting of ads for both its own and Cartoon Network programming, as well as music videos known as Cartoon Network Groovies.Įventually, Boomerang started adding more recent material to its schedule, mostly Cartoon Cartoons-era shows, as well as older episodes of acquired shows such as Pokemon. Boomerang serves as a showcase for Warner Bros.'s extensive animation archives, including pre-1986 MGM ( Tom and Jerry), Hanna-Barbera ( The Smurfs (1981), Scooby-Doo, The Snorks, The Flintstones, etc.), and older animation from Warner Bros. ![]() ![]() It's all coming back to you.Beginning life in 1992 as a four-hour weekend programming block on Cartoon Network, note The channel itself would launch on April 1st, 2000, while the programming block on Cartoon Network would actually last until December 26th, 2004.
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